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Courts Caribbean was founded in 1850, with only one store in England. The company was established in the region since 1959, and is the Caribbean’s largest furniture, appliance and electrical retailer. Courts is well known throughout the Caribbean, and its name is synonymous with quality, affordable furniture and appliances, flexible credit options as well as innovative marketing promotions. The company has been a market leader since its inception and its bright yellow, red and blue buildings dominate major towns across the many Caribbean islands.
Courts currently operates over 93 stores in 11 Caribbean countries including, Antigua and Barbuda, Barbados, Belize, Dominica, Grenada, Guyana, Jamaica, St. Kitts and Nevis, St. Vincent and the Grenadines, St. Lucia, and Trinidad. A pioneer in the field of prize promotions, Courts has distinguished itself from its competitors. The company has developed a holistic approach to its marketing strategies and is renowned for its stimulating and flamboyant sales promotion, impressive prizes, creative advertising and a well-structured public relations campaign. The marketing strategies that have been employed over the years have brought with them millions of dollars in business and profits and added excitement. Courts takes it social responsibility seriously and the company is committed to the development of the people and communities that it serves. Over the years the company has touched the lives of thousands, through its sponsorship of education, sports and health. Having served the Caribbean for almost 50 years, the company has now spread its wings to the North American continent with its first US store in Brooklyn, New York. Courts Caribbean, is the first Courts store in the United States to serve Caribbean immigrants living in the US, who wish to send gifts to family members in their countries of birth. The store will give these descendants access to a simple commercial mechanism: the customer visits the store where products are exhibited, chooses the item or items he or she would like to send; Courts then delivers to their family members through its stores or warehouses located throughout the Caribbean. Courts in the United States will be positioned as an ethnic and nostalgic brand, therefore, allowing the Caribbean Diaspora to feel closer to home. The UNICOMER Group The Unicomer chains include: La Curacao, Prisma Hogar, Almacenes Tropigas, the Radio ShackAlmacenes Loco Luis throughout Central America, Unicomer in the United States of America, Courts and Lucky Dollar in the Caribbean. franchise and As market leaders in the appliance and furniture retail sector, our store chains La Curacao and Courts are the region’s largest consumer durable goods retailers. |
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